2. Research Your Local Market
Once you have your Target Local Keyword, you can begin doing some research. I recommend opening up all three major search engines: Google, Bing, and Yahoo. Then sign out of any associated accounts that may alter your results (Gmail, Ymail, Hotmail, etc.). Search your Target Local Keyword in all of the engines and begin examining the results. Who ranks #1, #2, and #3? I recommend setting up an excel spreadsheet for each engine and recording the top 10 for your TLK. Record all of the local and top organic results up to 10 total spots. Record the business name, linked URL, total number of reviews, reviews of each star level, and business address information.