1. Find Target Keywords
Keywords are important, very important. Starting with keywords is a solid base to build any SEO campaign. The goal is to find the most relevant words for your business that also have the highest local monthly search volume. There are plenty of other great articles on the net about keyword selection so I won’t go too deeply into the process. Local keyword selection consists of adding Geographic Specific Keywords (GSK) to your Target Keyword (TK).
GSK + TK = TLK (Target Local Keyword)
You may also want to find variations using state, zip code, and neighborhoods in addition to alternating the Target Keywords and GSK in location.