Friday, June 14, 2013

Local SEO Part 4 - Make A Plan

      4.  Make A Plan

Based on what you previously found, it’s time to build a plan for your local campaign. Building local listings consists of creating an account and adding contact info. You should spend some quality time developing content for these profiles. Often times users will make buying decision based solely on local listing and never even visit the company website. This is why a quality brand message is important. Start with a Tag Line and short description that’s one to two sentences long. Then you should development a much more in-depth, long description. All of the above should incorporate the following in some way :

Who your company is and what you represent.
Why is your business unique, special and/or better than the competition.
What are the products and/or service that you sell?

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