4. Make A Plan
Based on what you previously found,
it’s time to build a plan for your local campaign. Building local listings
consists of creating an account and adding contact info. You
should spend some quality time developing content for these profiles.
Often times users will make buying decision based solely on local
listing and never
even visit the company website. This is why a quality brand message is
important. Start with a Tag Line and short description that’s one to two
sentences
long. Then you should development a much more in-depth, long
description. All
of the above should incorporate the following in some way :
Who your company is and what you represent.
Why is your business unique, special and/or better than the competition.
What are the products and/or service that you sell?
Why is your business unique, special and/or better than the competition.
What are the products and/or service that you sell?
