Visit the top ten ranked websites and various profiles, then browse around a bit. What kinds of info and text do they have? What other internal pages do they link to? Are they running specials, sales, and promotions? You’re not looking to copy anyone, you are just getting an idea of what other business' that are high ranking are doing. Are there any consistencies across the top ranking pages? Is there anything you saw you really liked? Is there anything you really didn’t like? Read the reviews good and bad. What are the fans saying? What are the critics saying? Are there any areas you excel in which your competition is weak? Are you able to spot any potential weakness of your business that you can address before you get a bad review?
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