Local SEO Part 4 - Make A Plan

      4.  Make A Plan

Based on what you previously found, it’s time to build a plan for your local campaign. Building local listings consists of creating an account and adding contact info. You should spend some quality time developing content for these profiles. Often times users will make buying decision based solely on local listing and never even visit the company website. This is why a quality brand message is important. Start with a Tag Line and short description that’s one to two sentences long. Then you should development a much more in-depth, long description. All of the above should incorporate the following in some way :

Who your company is and what you represent.
Why is your business unique, special and/or better than the competition.
What are the products and/or service that you sell?

MORE LOCAL SEO 

Local SEO Guide - Part 3

3. Analyze Your Market

Visit the top ten ranked websites and various profiles, then browse around a bit. What kinds of info and text do they have? What other internal pages do they link to? Are they running specials, sales, and promotions? You’re not looking to copy anyone, you are just getting an idea of what other business' that are high ranking are doing. Are there any consistencies across the top ranking pages? Is there anything you saw you really liked? Is there anything you really didn’t like? Read the reviews good and bad. What are the fans saying? What are the critics saying? Are there any areas you excel in which your competition is weak? Are you able to spot any potential weakness of your business that you can address before you get a bad review?

 More Local SEO

Local SEO Guide: Part 2

 

2. Research Your Local Market

      Once you have your Target Local Keyword, you can begin doing some research. I recommend opening up all three major search engines: Google, Bing, and Yahoo. Then sign out of any associated accounts that may alter your results (Gmail, Ymail, Hotmail, etc.). Search your Target Local Keyword in all of the engines and begin examining the results. Who ranks #1, #2, and #3? I recommend setting up an excel spreadsheet for each engine and recording the top 10 for your TLK.  Record all of the local and top organic results up to 10 total spots. Record the business name, linked URL, total number of reviews, reviews of each star level, and business address information.


 

Choosing a SEO Professional in Albuquerque, NM?

How to find the Best SEO.

Choosing a SEO Professional in Albuquerque, NM?

Looking for a Honest SEO?

Finding the RIGHT SEO Company is vital to your business's online success. Choosing an SEO service to represent your company's website is an important decision and can be a difficult process. Here are a few key factors to keep in mind while you make a decision.

Local SEO Guide: Part1

1. Find Target Keywords

Keywords are important, very important. Starting with keywords is a solid base to build any SEO campaign. The goal is to find the most relevant words for your business that also have the highest local monthly search volume. There are plenty of other great articles on the net about keyword selection so I won’t go too deeply into the process. Local keyword selection consists of adding Geographic Specific Keywords (GSK) to your Target Keyword (TK).
 

GSK + TK = TLK (Target Local Keyword)

 

You may also want to find variations using state, zip code, and neighborhoods in addition to alternating the Target Keywords and GSK in location.

 

 

New Facebook Promoted Page Likes

Promoted Pages Ad Overview

New Facebook Promoted Page Likes makes it easy for local businesses to run an ad. No copy needed, only a address and a profile pic. This new Facebook ad option is set to run on a daily spend limit for a specified time frame.

Watch the video and let us know what you think.

Google Penguin Refresh Coming

Google Penguin Refresh Coming...

Google confirms that within the next few weeks we will see a major update to the search algorithm. Google internally is calling the coming update Penguin 2.0 as they feel it is going to be a major update to Penguin where as the previous we not as significant and should be labeled as 1.1 and 1.2. However to keep all these Penguin updates in order and easily tracked the folks at Search Engine Land will be referring to it as Penguin 4 .This coming Penguin update will be the fourth total Penguin update.

Local SEO Guide: 10 Easy Steps

Local SEO Guide - 10 Easy Steps

This resource is dedicated to the hard working small business owners who know the importance of SEO and Online Marketing but don’t have the budget to hire a professional.  At Digital Key Design we know what it’s like to be the little guys and we want to help out in any way possible.


If you are a new business starting out fresh the process will be a little different from an established business who may already have listings. This Local SEO Guide will be a great starting point and reference for you on your journey.  This guide will help you to develop a strategy to rank your business in  your local area using a combination of Brand Message, Search Engine Optimization, and Social Media.

Read More of Local SEO Guide

Blog Upgraded to Google+

Including this blog:

I just upgraded the Blog to be linked with the official +Digital Key Design Google+ page. All posts will now be posted by the Author +Cuyler Pagano (me) rather than the previous Digital Key Design profile. Not a huge difference but one worth noting.

The major differences:

Local SEO: Seek & Destroy

Advanced Local SEO Tactics

So you have already been running a SEO campaign and you have already taken care of all the Local SEO basics. You even started building some links and doing some social media. Your site is picking up traction and your rankings have improved. Yet your business isn't ranking locally.  What to do? If you have done a good job at building your business's profile up and feel your site should rank, we may be able to help!

It's time to implement some:

Seek and Destroy SEO!