Local SEO Guide: Part 2
2. Research Your Local Market
Once you have your Target Local Keyword, you can begin doing some
research. I recommend opening up all three major search engines: Google, Bing,
and Yahoo. Then sign out of any associated accounts that may alter your results
(Gmail, Ymail, Hotmail, etc.). Search your Target Local Keyword in all of the
engines and begin examining the results. Who ranks #1, #2, and #3? I
recommend setting up an excel spreadsheet
for each engine and recording the top 10 for your TLK. Record all of
the local and top organic results up to 10 total spots. Record
the business name, linked URL, total number of reviews, reviews of each
star
level, and business address information.
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